➤ What do you have on selling?

➤ What have you been saying that is NOT what you truly want/need to be saying?

➤ Why are you still saying it?

➤ If it was safe for you to be fully seen and known... what will you now say instead?

➤ What stopped you or inspired you to publish your Call To Arms yesterday?

➤ If you were completely clear and had everything you needed to be the person who launches this project right now... what do you choose to step into today?

➤ Why does this project/idea/offer matter to you?

➤ What happens if you don’t go and stay all in on this?

➤ What happens if you do?

➤ If this wasn’t the end all, be all... then what would you allow it to become for you?

➤ What do you still believe you must become BEFORE you can launch this?

➤ What actions do you still believe you must “master” BEFORE you can launch this?

➤ If all that was just colonized, misogynistic fuckery that’s been encoded into your body... and you could {and did} choose to dissolve it all right now... then what’s your next step?

➤ What do you decide you are now known for?

➤ How does this offer nourish and deepen that?

➤ Convince yourself why you would buy/join/attend this

➤ Convince yourself why you would NOT buy/join/attend this

➤ Now, how and why does your offer solve those fears/doubts/objections?

➤ What are the frustrations and bottlenecks your peeps are experiencing? {feeling uninspired, can’t figure out their brand, can’t get to a theatre right now}

➤ How does that manifest in their lives? {depression, fear they might have to shut down their biz because they can’t pay their team}

➤ How does your project/offer alleviate this?

➤ What are the desires of your soulmate peeps?

➤ And what are the emotions BENEATH those desires?

➤ How can your offer/project speak to both desire and emotion?

➤ What can you offer with this project that will enhance and endear you to your peeps?

➤ What would come BEFORE them being able to fully embody/transform with this? {you can make this your precal or a free series or livestream etc they get before coming into the program}

➤ What would come AFTER? {you can make a post cal or use your bonuses for this and maybe upsell during the sale or opt in}

➤ What does this offer catalyze within your peeps?

➤ What does this offer polarize for your peeps? {are you one of us, are you this kind of person, Seth Godin- “people like us do things like this”} {make Polarization Post this week}

➤ What have you thought to be your Kryptonite, but was actually your magic?

➤ How can you let your peeps know they are not alone in their {similar/same} Kryptonite?

➤ How does your offer help them initiate/understand/experience/etc their Kryptonite as their magic? {make Kryptonite Post this week}